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TRU Blog
Get the scoop on tasty news, brand stories, and fun updates. Dive into the indulgent side with us!

TRUBAR Featured in VegNews: One of the Top Vegan Snacks to Grab During Amazon’s Spring Sale
We’re thrilled to share that TRUBAR has been featured in VegNews’ roundup of the “15 Amazon Spring Deals on Vegan Snacks”—and it’s a must-read for snack lovers everywhere. This list...

TRUBAR™ WELCOMES NEW SVP OF FINANCE TO FUEL NEXT STAGE OF GROWTH
Luc Francillon brings 30+ years of experience in CPG to the TRUBAR™ team MIAMI, FL – March 27, 2025 – TRUBAR™ is thrilled to announce the appointment of Luc Francillon as...

TRUBAR Removes Seed Oils: A Cleaner, Better Protein Bar
At TRUBAR, we believe clean ingredients and indulgent taste should go hand in hand. That’s why we’ve made an exciting update to our recipe—we’ve officially removed seed oils! Why We...

TRUBAR’s Erica Groussman: Building a Business as Simple as Her Ingredients
From a childhood witnessing the pitfalls of fad diets to building a multimillion-dollar brand, TRUBAR founder Erica Groussman proves that success—like great snacks—comes from keeping it real. Featured in Sports...
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